Archive | Writer vs. Reader

Reader’s and writer’s goals are not always in harmony.

Content is a Republic

I’d thought the Content is King debate was over, but I saw it rearing its jester’s head once again recently. Argh! “Content is King” is a phrase that seems to have come out of content marketing to express the simple idea that content is now the most important form of marketing. Which is actually a […]

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There are no Prerequisites

There are few worse ideas in technical communication than the idea that procedures have prerequisites. There are no prerequisites. There are only steps. To illustrate: Last weekend I paid a visit to some family members who were camping at a nearby campground. They were struggling to inflate the new air mattress they had bought. The mattress […]

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