Archive | November, 2014

Subject First; Context Afterward

In communication, they say, context is everything. Actually, “everything” consists of context and subject. Useful information is subject in context. The question is, which comes first: context or subject? In the book era, the content search pattern was: context first, subject afterwards. That is, suppose you deliver three different products and have released three different versions of […]

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Any technology you use should be “Googlable”

‘Any technology you use should be “Googlable”‘. These are the words of Bill Scott,  VP Engineering, Merchant | Retail | Online Payments at PayPal, as reported by the amazing Sarah Maddox. (I say amazing because Sarah manages to lucidly and intelligently blog just about every conference session she attends. Having just helped cover the LavaCon conference, and […]

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