Archive | October, 2014

In Praise of Short Term Thinking

I was in Portland  for LavaCon last week, and one night I had dinner with a bunch of content strategy types. As we do, we spent some of the conversation bemoaning the short term thinking that many people and organizations have about content. One of the first sessions I attended, however, was Edwina Lui’s A Goldilocks Approach […]

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