Archive | September, 2014

The Interface is Technical Communication

During my recent Webinar with MadCap (recording here), I said something in response to a question that the twitterverse took to: "It's not documentation's job to repeat what the UI is saying. The UI is techcomm." Preach, @mbakeranalecta! #techcomm — Karen Mulholland (@kemulholland) August 27, 2014 After Karen tweeted it, it bounced around for quite […]

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Reuse is a good tactic but a poor strategy

I’m hearing people talk more and more about developing a reuse strategy. This is troubling. Reuse is a tactic at best. It is not a strategy. At least, it is not a good strategy. Content strategy has an acronym COPE: Create Once, Publish Everywhere. But COPE can mean something a little different from tech comm’s […]

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