Archive | October, 2013

Why content jobs are never well defined

Content jobs are never strictly defined because they are the mortar that holds the bricks of the enterprise together. I’m attending LavaCon, and here, as everywhere, content people are debating the definition of their roles, the names of those roles, the boundaries and intersects between them, and the responsibilities and qualifications pertinent to them. Newer […]

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Hand reaching for apple.

Optimize Your Content for Social Curation

We worry a lot about Search Engine Optimization (SEO). I suspect we don’t worry enough about Social Curation Optimization (hereby dubbed SCO). Social curation plays a large role in how people find content on the Web. Google’s Eric Schmidt was recently quoted as saying: Social networking sites like Facebook and Twitter also allow users to leverage their social […]

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