Archive | April, 2013

Hand holding bags and search phone.

Solve First, Buy Afterwards

In, This Is Why It Matters if Your User Guide Is Just an Afterthought, Bill Kerschbaum posits a scenario in which a potential customer, impressed by your glossy website, downloads a trial version of your software, is initially impressed, but then tries to figure out how to do something, is disappointed by the poor user manual and decides not […]

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The Governess

The Value of Collegiality in Technical Communicaiton

Society’s attitudes towards written communication are changing. This is not simply a matter of the eternal development of language, though that, of course, goes on, and at an accelerated pace in any time of great social or economic change. There is also a difference in the relationship between the writer and the reader. We might easily […]

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