Archive | October, 2012

A differential content strategy focuses on the places where content can add to shareholder value. Photo: FreeDigitalPhotos.net

Differential Content Strategy

Traditionally, the content strategy for technical communications has tended to be undifferentiated. That is, organizations would define the components of a doc set: user guide, admin guide, quick reference card, reference, etc, and would produce that same set of documents for every product and every product release from 1.0 to the very last release before […]

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