Archive | 2012

Proactive Tech Comm

Traditionally tech comm ended when the product was released to manufacturing. We are slowly moving away from that outdated approach and towards an approach that supports the product throughout it life cycle, especially through forums and other social media. But even when we do this, the pattern tends to be reactive. We wait for a customer […]

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A differential content strategy focuses on the places where content can add to shareholder value. Photo:

Differential Content Strategy

Traditionally, the content strategy for technical communications has tended to be undifferentiated. That is, organizations would define the components of a doc set: user guide, admin guide, quick reference card, reference, etc, and would produce that same set of documents for every product and every product release from 1.0 to the very last release before […]

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